Inspired by my passion for design and the mystique of witchcraft and the esoteric, I took the liberty of creating a fictional client/project—a creative endeavor influenced by the film "The Love Witch." This project was born out of my burning question(s) while watching "The Love Witch" for the fifth time: "What would Elaine's brand look like if she had one? How would Elaine, The Love Witch, manifest online?" It was an exciting fusion of branding, visual identity work, typography, and web design.
To craft this project, I utilized tools such as Adobe Illustrator, Figma, Squarespace, and ChatGPT for body copy. While I encountered some challenges with Squarespace's limitations, I am already contemplating rebuilding this web design using Webflow when time permits. Currently, the website only features a "light" version, but I am eager to explore the possibility of adding a dark version/mode.
Creating this project was as enjoyable as imagining what it could look like. I hope it resonates with people in the right way and perhaps even inspires them to consider incorporating some of these practices into their own lives. (Joking! Maybe...)