Obsidia

Brand, Graphic, Product, UX, Visual Identity, Web Design, Webflow Development
Client
PROJECT length
2 months
PROJECT TYPE
Brand
Graphic
Product
UX
Visual Identity
Web Design
Webflow Development

Herbal Alchemy: Transforming a Vision into the Obsidia Brand

Obsidia is a brand that serves as a haven for the outliers and alternative crowd, offering artisanal herbal lemonades described as "witchcraft in a bottle." With a mystical color palette and intentional design, Obsidia stands out in the crowded market of organic beverages by emphasizing the artisanal craft behind each bottle, where every flavor combination is a carefully curated experience that feels both personal and unique.

About the project

01 • The Problem

Obsidia faced significant branding challenges in a market saturated with brightly colored, feminine herbal products that often felt too light in aesthetic. The goal was to create a unique identity that combined a darker, sophisticated look with the brand's commitment to all-natural, artisanal qualities. Communicating this distinct identity on limited label space without relying on graphics or illustrations presented a unique challenge.

02 • The Goal

The primary goal was to develop a brand identity that resonated with my vision of an elevated, goth lemonade—one I would personally want to purchase in stores. Focused on minimalism and modernity, the design needed to convey a mature vibe while establishing a strong presence in Houston, particularly at local pop-up markets and grocery stores.

03 • The Solution

To achieve this, I employed a dark color scheme, predominantly black, with accents reflecting the lemonade flavors—purple for lavender and butterfly, and yellow/gold for chamomile and elderflower. The visual identity emphasized minimalism and negative space, with clear text highlighting the brand's key attributes: "herbal infused, refined sugar-free, non-carbonated, naturally sweetened." Consistent typography across labels, the website, and business cards helped solidify the brand's image, creating a cohesive look that reflects Obsidia's unique ethos rooted in thoughtful product design.

EXPLORATORY PHASE

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